Eaton’s New Year’s resolution for partners: Win more with us

Jan 28, 2026

By Linsey Miller, Senior Vice President and General Manager, Distributed IT, Eaton

The tradition of ushering in a new year is often marked by reflecting on the successes and struggles of the previous 12 months, while envisioning new prospects and possibilities for the year to come. At Eaton, we did exactly that; we’ve taken stock of 2025 and proactively planned to ensure that 2026 will provide our channel partners with exciting new opportunities to win more business, grow together and further strengthen our partnership.

Built to help partners win more

Our overriding goal for the coming year is clear: positioning the channel for success. In the months ahead, our priorities will be focused on helping you find new ways to win with Eaton. This begins with equipping you for optimal success in an ever-changing market. We’re addressing this objective on multiple levels, from the introduction of innovative new product lines and more competitive price points to providing enhanced levels of training and support.

New solutions for evolving infrastructure needs

Unequivocally, 2026 will be a huge year for launching new Eaton solutions designed to meet your customers’ evolving requirements and empower you to win more deals. We’ve made a significant investment in expanding our product portfolio, beginning with a new line of direct current (DC) solutions ideal for supporting AI deployments, including ORV3 and NVIDIA MGX™ racks, power shelves, battery backups, converters and more. We’re also enhancing our white space infrastructure with more channel‑focused offerings, such as modular designs, high‑density power distribution and cooling systems, and improved air‑containment solutions.

Our core physical infrastructure portfolios will be expanding, as well, with a strong focus on supporting cybersecurity and Edge AI/Edge Inferencing applications. Furthermore, we’re launching new TAA solutions to enhance our GSA schedules and augmenting our li-ion UPS portfolio with new models, complemented by competitive pricing.

In addition, we are excited to introduce a new line of industrial network switches that support higher temperatures and harsher environments; charging solutions to match shifting requirements in the IT space; updated USB charging solutions; and additions to our leading-edge surge protection devices.

Sales support that helps you close

To bolster your confidence and comfort selling these solutions, we plan to supplement our lineup of partner training and sales tools, as well as unveil comprehensive new marketing initiatives. Throughout the year, look for new touch points in this area, and be sure to take advantage of our valuable existing resources like monthly Power Half Hour webinars and partner newsletters. And don’t forget, our partner development team is easily accessible to quickly answer questions and assist with your sales needs.

Looking forward is essential, but our commitment to partners means we certainly aren’t above scanning the rear-view mirror to identify areas where we can improve. As we evaluated the approaches we deployed last year, it’s clear that some endeavors exceeded expectations, while others fell short.  

In the months ahead, we will continue to fine-tune our 2026 approach. Expect initiatives to be more tactical and strategic, focused on removing barriers, simplifying engagement and responding to the real-world challenges you face every day. We also recognize the competitive pressures in the field, and we’re actively responding. To that end, we’ve kicked off the new year by pricing certain single-phase UPS models more aggressively to help you win deals, compete more effectively and increase your bottom line.

We’re here for you

One thing that won’t be changing in 2026 is Eaton’s ongoing desire to know what’s on your mind. From surveys to individual meetings to feedback from our Partner Advisory Council, we are always listening to your concerns and ideas, and we will continue to do so. We may not have it all figured out, but you can count on us to always try to improve for your benefit. For example, last year our partners expressed the need for faster, more predictable execution and we delivered. In 2025, we achieved a 63% improvement in deal registration turnaround time and a 42% improvement in quoting cycle time, helping to reduce friction, increase responsiveness and make it easier to do business with us. These improvements are already translating into a better partner experience and faster momentum in the field.

Your success is our success

As we move forward in the new year, we’re grateful for our partner community and excited about the many opportunities to come, not just for our business, but for yours. In the months ahead, we will be focused on creating more ways for you to win, better serve your customers and unlock new growth. You can rest assured that we never lose sight of the fact that our success is shared and we’re in this together. We are committed to continuing to do everything in our power to help you win with Eaton.

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