End users are ready to purchase; will you have the innovative solutions they seek?

Sep 4, 2018

It has long been promised that good things come to those who wait — and for all of us who have endured the recent technology market slump, that pledge is finally materializing.

From Slump to Jump

Unsure whether the latest technological trends would prove to be passing fancy or mainstream evolution — including hybrid IT, edge computing, IoT and the cloud — end users are finally releasing the “pause” button on technology purchases. Customers who have been locked in evaluation-mode and seeking proof of concepts over the past few years are now recognizing the importance of refreshing their IT to take advantage of new technologies. 

A Surge in Sales

This resurgence in demand is underscored by the most recent figures released by NPD Group. Not only did year-to-date uninterruptible power system (UPS) sales through the IT distribution channel increase 4.6 percent at the end of July, but Eaton's year-over-year UPS sales surged by nearly 19 percent — with the closest competitor achieving less than half that growth rate. 

Clearly, the market is rebounding and customer projects are once again surfacing. Equally evident is the fact that Eaton is offering the power protection solutions that end users desire most. Not only are Eaton sales four times stronger than the market's growth rate, but the number of channel quotes and projects received by the company skyrocketed 100 percent from last year to now.

Our Message to Market: Eaton is Ready

Resellers desiring a company that continually leverages technical innovation to develop next-generation solutions are finding an extremely successful partnership with Eaton. Eaton offers a proven product lineup for resellers to accelerate sales growth, with a power infrastructure portfolio that encompasses a comprehensive suite of power management solutions, including:

• UPSs
• Surge protective devices
• Power distribution units (PDUs)
• Remote monitoring and automation software
• Power factor correction
• Airflow management
• Rack enclosures and services

Continually expanding our power infrastructure business through developing technologically advanced products and services, coupled with strategic acquisitions, has enabled Eaton to be a one-stop shop for channel partners. Our portfolio of power management products are designed to help your customers organize, protect and manage the full spectrum of hybrid IT solutions, be it in the cloud, on premise or at the edge. 

How Do Your Offerings Stack Up?

If you're not an Eaton channel partner yet, there's never been a better time to maximize market opportunities and bolster sales by incorporating Eaton solutions into your product offering. And existing partners not only have the opportunity to continue accessing the products and services already proven to increase sales and revenue, but will also benefit from some innovative new solutions that Eaton will release by the end of the year — enabling you to increase sales and revenue even further. Good things come to those who wait? Indeed!

If you're not a PA partner, you've waited long enough. With buyers lining up to purchase Eaton products and solutions, you need to be positioned to take full (power) advantage.

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