Happy Anniversary to Eaton's PowerAdvantage Program!
Mar 21, 2022
The most successful relationships often share a common structure built on key traits such as trust, loyalty, communication and adaptability – and Eaton’s bond with our partners is no different. As we celebrate the 13-year anniversary of our PowerAdvantage program, we are reminded that the platform continues to thrive because we still strongly believe in its foundation.
Streamlining partner success
When PowerAdvantage was initially launched in 2009, our goal was simple: to consistently provide resellers with the support they needed to be successful – and that begins with pricing. From fixed discounts to our deal registration program, PowerAdvantage gives partners the confidence to quickly quote opportunities – regardless of size – because the process is completely predetermined. This predictability, speed and agility represents a significant competitive advantage for partners. Combined with attractive margins, exclusive rebates, and other valuable discounts and promotions, our overall pricing scheme is designed to help our resellers win new business and easily close deals. Since its inception, PowerAdvantage has enabled channel partners to drive consistent revenue while helping their end customers design power management strategies that meet critical IT challenges, both now and in the future.
Reach new heights! Eaton's PowerAdvantage Partner Program raises your business to the next level.
Promoting partner growth
Beyond bolstering the bottom line, we also strive to equip our partners with effective tools that make selling power protection seamless. We’ve never expected you to become a power expert; instead, we created a self-serve portal packed with valuable resources that allow you to be more self-sufficient. A wide variety of specialized training resources such as online tutorials and webinars help enrich your power expertise, while assets such as market development funds (MDF) allow you to customize the optimal sales and promotional strategies for your particular business. Even more, benefits such as qualified leads, free onsite power audits and dedicated sales support make it easy for you to identify opportunities with current and prospective customers.
Reflecting partner feedback
While trust and loyalty have always been deeply rooted in the PowerAdvantage program, we also recognize that communication and adaptation are paramount to ensure that we continue to meet your fluctuating needs. Our focus on listening to the voice of the customer, working together for desired outcomes and striving to make the program more relevant is something that will never change. This includes continuing to develop innovative power management technologies so resellers have the solutions they need to thrive amid the ever-evolving IT landscape.
As we celebrate 13 years of PowerAdvantage, we are reminded that the best partnerships are built on a solid foundation of trust, loyalty, communication and adaptability. We believe our collective commitments are underscored by Eaton having been recognized for the second consecutive year as the winner in the Power Protection and Management category for the CRN Annual Report Card Awards. You can rest assured that these cornerstones will remain at the forefront of our program as we move forward in 2022 and prepare to welcome a new community of Tripp Lite resellers into the program.