Don’t be phased by gloomy IT market predictions; it’s sunny skies for Eaton partners
Mar 2, 2023
Although industry analysts are predicting that 2023 will be another challenging year for sales in the IT channel, the forecast remains bright for Eaton partners. Thanks to our expanded portfolio of Connectivity and Peripheral solutions created by the Tripp Lite acquisition, partners can seize opportunities within other verticals.
Enterprise solutions are expected to grow by 2-3% according to IDC, presenting a massive upselling opportunity for partners.
Follow the growth
While PC market sales are experiencing a rapid decline following two years of atypical pandemic-driven growth, other channel segments are anticipated to thrive, including Iaas and software. In addition, enterprise solutions are expected to grow by 2-3% according to IDC – presenting a massive upselling opportunity for partners. With Eaton Connectivity and Peripherals having performed extremely well over the past two years – fueled by pandemic-related trends like work-from-anywhere – the line has followed the trends of the PC industry. After huge growth from mid-2020 to mid-2022, both segments are now facing headwinds and declining growth rates, despite significant improvements in the supply chain issues that plagued the IT industry over the past two years.
Pick and choose, target accordingly
Yet many of these products can be attached to more resilient, enterprise-class systems that are still expected to enjoy attractive growth rates in 2023 and beyond, according to IDC. By leading with products such as rack enclosures, rackmount UPSs or rack PDUs for enterprise-class applications like edge computing, distributed IT and networking, you can add significant revenue and increased margin to your physical infrastructure base. For instance, consider how these Eaton solutions can boost revenue potential:
Surge and power strips – Featuring products such as the rugged Isobar series, this line represents an ideal match for industrial applications, where the market continues to be focused on digital transformation and industrial IoT.
Connectivity – With an offering that incorporates networking products such as transceiver modules, Direct-Attach Cables (DAC), Active Optical Cables (AOCs) and fiber network cables, partners have access to a wide variety of solutions specifically designed for data center applications.
KVM – Thanks to a portfolio that now includes NIAP-certified switches for government- and military-level security, Eaton partners can take advantage of the rapid expansion of a product line which was seen as declining just a few years back.
Display mounts – Eaton’s rich offering is highly influenced by the ProAV market, which sees no signs of slowing.
Expanded product lines = expanded options
Don’t leave money on the table this year! By asking a few probing questions, you can quickly uncover potential Connectivity and Peripherals opportunities, which can easily double your sales! Eaton’s expanded product lines not only offer an easy way to bolster your revenue, but enable you to add value-add by serving as a one-stop shop for your customers – all of which contributes to sunny skies ahead.